AxisDirect drives 20X engagement using Netcore Solution’s Browser Push Notification Solution

Prior to the BPN service adoption, AxisDirect struggled with engaging visitors on their website

Mumbai, 30th November, 2017: AxisDirect, subsidiary of India’s 3rd largest private sector bank – Axis Bank, today announced that it has been able to drive 20X engagement in less than 180 days utilising Browser Push Notification feature of Netcore Smartech platform.

According to the report ‘The path to 2020’ published by The Economist Intelligence, global CMOs are betting that a personalised, efficient and consistent customer experience will translate into customer loyalty and brand value. Marketers listed raising customer loyalty and better brand perception as the two top benefits.

However, in the era of constant connectivity, almost 90% of the users browse websites as anonymous users. At the same time, consumers prefer to engage with marketing channels that lend themselves to personalising the customer experience. This raises a huge impediment to an engaging experience for the user as marketers are unable to dig deep insights related to customer’s preferences and choices.

With over 15 lakh customers, AxisDirect is one of the fastest growing players in the industry and is among the top 5 players in terms of customer base. Despite its wide base of customers, AxisDirect faced a challenge: it wanted to identify and re-target the anonymous users browsing its website through a non-intrusive, cost-efficient but intelligent solution.

Thus, it leveraged the two-decade-old expertise of marketing automation giant, Netcore Solution, which recommended AxisDirect to implement an opt-in based Browser Push Notification using Netcore Smartech. Consequently, in less than 180 days, the solution not only helped AxisDirect to get anonymous users back on the website but also help send important triggered Browser Notifications to their identified users.

This is also a very non-intrusive technology as it has a double opt-in feature, doesn’t coerce a customer to download any app, ad-blockers or pop-up blockers do not impact them, helps to cross-identify common users and improves customer experience across channels for a marketer implementing an omnichannel marketing strategy. The biggest advantage Axis Direct had was Browser Notification as a channel was on the same platform as other channels like Email, App Push notification, SMS etc. Thus allowing cross channel identification which improved the overall customer experience.

“Using the intelligent BPN of Netcore Smartech we re-targeted and sent triggered messages to our website visitors. We witnessed a whopping a whopping 20X jump in users opting-in for browser notifications as well as a 20X increase in the click on browser notifications. This helped us generate more traffic through returning users targeted through Browser Push Notifications, thus increasing our monthly traffic and providing a fillip to our lead generation activities as well,” said Dharmesh Sinha, Chief Manager Marketing, Axis Securities.

“In the era of real-time marketing, it is important for marketers to engage with the right customer, on the right channel, at the right time. In contrast to app push notifications (which are limited to mobile devices), an effective BNP solution opens up the opportunity to reach out to customers both on browsers of mobile devices and desktops alike; even when they are not browsing your website. The results achieved by AxisDirect are phenomenal and sets a powerful precedent for including BPN as an effective communication channel in an effective CMO’s marketing strategy,” said Kalpit Jain, CEO, Netcore Solutions.

To raise awareness on how Browser Push Notification can be used for effective consumer engagement, Netcore Solutions recently also released an eBook: Browser Push Notification – Does it have the power to be a game changer?

About Netcore Solutions

Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication. The first and leading Marketing Automation Solution Provider in India, Netcore was established in 1998 by Mr. Rajesh Jain, an internet pioneer. Netcore’s Digital Marketing suite includes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions. Netcore’s Enterprise Communication suite includes on-premise and on cloud messaging and archiving solutions.

Netcore serves a strong base of 3000+ enterprises across industry verticals, like Jet Airways, Thomas Cook, Clear Trip, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Vodafone, Godrej , ITC, OLA, Pfizer, OLX along with International brands Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its innovative marketing technology, delivers 5+ Billion emails a month, creating 7+ Billion Customer Connects (email/SMS/voice). Netcore is headquartered in Mumbai, India with an international presence and has an employee base of 450+ spread across 10 strategic locations.

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Kahini Chakraborty
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