LeEco Partners with Netcore to Bolster its Digital Marketing Initiatives

Netcore, India’s leading marketing technology company today announced that it has entered into a strategic partnership with LeEco, a global internet and technology conglomerate, to provide performance marketing solutions for the “LeMall for All” day. The first such shopping extravaganza was held on Aug 9, 2016, that saw incredible user traction.

“LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users can avail exciting discounts on LeEco products such as Superphones, audio devices, and otheraccessories. LeEco plans to make this a recurrent shopping carnival going-forward.

Netcore helped LeEco achieve their target of over 75,000 visitors on LeMall.com for the first “LeMall for All” day through effective email campaigns which resulted in a conversion rate of0.7%.

In the 1st flash sale, Netcore partnered with 50+ publishers to achieve 45,000 registrations & a return of 2.5 times on the amount spent. The learnings from the 1st flash sales werecarried in the subsequent flash sales which resulted in partnering with around 30 publishers achieving over 65,000 registrations and a return of 4.5 times.

Commenting on this association, Atul Jain, COO – Smart Electronics Business, LeEco India, said, “I am really delighted with this strategic partnership with Netcore. We hope to take this partnership to a new level.”

Speaking about this achievement, Kalpit Jain, CEO of Netcore said, “It gives us immense pleasure when a campaign delivers results beyond the client’s expectations. We will continue to delight LeEco with even better results for the upcoming campaigns.”

After successfully supporting the launch of Le 2 and Le Max2, Netcore will also work with LeEco to support the flash sales of its Super3 Series TVs.

About Netcore

Netcore is India’s leading Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing & Enterprise Communication. One of the pioneers of EmailMarketing and the largest Marketing Automation solution provider in India, Netcore was established in 1998 by Mr Rajesh Jain, a dotcom billionaire. Netcore’s digital marketing suiteincludes Promotional and Transactional Email Marketing, Mobile Marketing and Marketing Automation solutions. Netcore’s enterprise communication suite includes on premise & on-cloud messaging, archiving solutions. With an industry expertise of over 18+ years, Netcore serves a strong base of 3000+ enterprises across industry vertical, like Godrej, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Jabong, Vodafone, ITC, OLA, Pfizer, EaseMyTrip, OLX and more. Netcore with its innovative marketing technology delivers 4 Billion Emails a month, creating 6 Billion Customer Connects (email/SMS/voice). Netcore is headquartered in Mumbai, India with an international presence and has an employee base of 400+ spreadacross 8 strategic locations. For more details, visit www.netcore.in

About LeEco:

LeEco, formerly known as Letv, is a global pioneering internet and technology company with multiple internet ecosystems across content, devices, applications and platforms. Founded in November 2004 by Jia Yueting and Liu Hong, LeEco employs more than 10,000 people and is the world’s first video company to go public with a market capitalization of more than $12 billion USD. Headquartered in Beijing, China, it has regional headquarters in Hong Kong, Los Angeles and Silicon Valley.

With “Complete Ecosystem, Groundbreaking technologies, and Disruptive Pricing” as the guiding principle, LeEco is engaged in a myriad of businesses, spanning from Internet-based Super TV and Superphones, video production and distribution, smart devices/accessories and large-screen applications, to e-commerce and even connected super-electric cars. The company also features one of the world’s largest content libraries, comprising of movies, TV dramas, entertainment shows, sports and music, which can be conveniently viewed on LeEco products, including the Superphones, Super TVs, and in the near future, Le Autos. Breaking the barriers of industries, LeEco provides personalized products and services for an enhanced user experience at disruptive prices.