Malindo Air Deploys Netcore’s Smartech Marketing Automation Suite to Enhance Customer Experience

Netcore Announced that Malindo Air, Malaysia’s youngest and most dynamic airline selected it’s Smartech Marketing Automation suite to ease and enhance its customer engagement.

Malindo Air is a premium Malaysian airline with main hubs at the Kuala Lumpur International Airport (KLIA) and Subang Skypark in Selangor, Malaysia. The airline took -the skies in March 2013 and currently operates more than 800 flights weekly to 57 destinations in 16 countries across the continent of Asia and Australia.

Malindo Air has been a pioneer at delivering an exceptional in-flight experience to travelers within, from and to Malaysia. With Smartech, they expect to carry the same experience forward to their customer-facing digital communication channels. Smartech will help them improve customer experience through scalable, highly-automated yet personalized communications. Malindo Air also expects the enhanced customer experience will improve overall marketing results.

Chandran Rama Muthy, CEO of Malindo Air said  “Our partnership with Netcore allows better automation in handling massive data processing, yet maintaining personalized and timely engagement with our customers. Smartech is providing conversion-centric options that ease marketing effort, which is truly helpful to our dynamic business environment.”

Abithab Bhaskar, CEO, International Business, Netcore Solutions said “Through our partnership with Malindo Air, we have once again proven we are the right choice for a dynamic business environment. Through this partnership, we expect to improve the experience for Malindo Air’s customers while improving business outcomes for Malindo Air”.
For media enquiries, please contact:

PR & Communications Department, Malindo Air  

Andrea Liong | Head of PR & Communications

T: +603 2035 6699 ext. 1312 | E:

Marketing Department, Netcore Solutions 

Yash Asher

T: +91-22-6662 8131| E:

About Malindo Air

Malindo Air is a premium Malaysian airline with main hubs at the Kuala Lumpur International Airport (KLIA) and the convenient KL downtown city airport Subang Skypark in Selangor, Malaysia. The airline took to the skies in March 2013 with domestic flights and has since grown to operate routes to all major airports in Malaysia and across the continents of Asia and Australia. The fleet itself has grown exponentially to 13 ATR72-600 and 29 Boeing 737 as of Oct 2018. The airline also obtained the IATA Operational Safety Audit (IOSA).

Today, the airline operates over 800 flights weekly across a continuously growing network of about 57 routes in 16 countries. Also an IATA airline member, Malindo Air codeshare with Turkish Airline, Lion Air, Batik Air, as well as an interlining partner to Xiamen Air, All Nippon Airways (ANA), Turkish Airline, Qatar Airways, Etihad Airways and Oman Air.

Malindo Air has recently won Airline Passenger Experience Association (APEX) 2019 and Best International Flight Ad of “The Exquisite Pic Award” by Thomas Edison Advertisement (TEA) Awards. Previous awards included Airline Passenger Experience Association (APEX) 2018 Four Star Major Regional Airline Recognition and Malaysia Best Employer Brand Awards 2018,  CAPA’s 2016 Asia Pacific Regional Airline of the Year, New Comer of the Year, Australia 2016/17 by, TOP Recognition – Malaysia SME® Preferred Airline Partner, Airline of the Year (Passenger) at the KLIA Awards 2014 and Top Performing Airline 2015 by Travelport.

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About Netcore Solutions

Netcore, a global Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing. The first and leading Marketing Automation, Analytics and AI/ ML solutions provider in India, Netcore was established in 1997 by Mr. Rajesh Jain, an Internet pioneer. Netcore’s Digital Marketing suite also includes Promotional and Transactional Email Marketing and Mobile Marketing.

Netcore serves a strong base of brands creating 10+ Billion Customer Connects monthly and handles 30+ Billion Events a month. Headquartered in Mumbai, India, Netcore has offices in SEA, MEA, UK, and USA with an employee base of 500+ spread across 11 strategic locations.

For more information about Netcore visit and for more information about Smartech visit