Raman brings AI/ML capabilities to Netcore’s Smartech marketing automation & analytics suite, to give real-time, actionable, intelligent insights to help Kotak Securities increase their customer engagement
Mumbai, 27 March, 2019: Netcore Solutions, a global marketing technology company, today announced that Kotak Securities has achieved a 25% rise in its email open rates and lead conversions in customer engagement by using Netcore’s Artificial Intelligence (AI) Engine ‘Raman’. This achievement is yet another case of successful use of futuristic technologies such as AI and ML (Machine Learning) by brands seeking to grow their digital marketing Return on Investments (ROI).
Netcore’s Smartech is the AI-powered marketing automation & analytics suite by Netcore Solutions. Netcore recently named its AI engine as ‘Raman’, as a tribute to two renowned Indian scholars – Nobel Laureate & Physicist CV Raman, and the mathematical genius S. Ramanujan.
Kotak Securities leveraged the Send-Time Optimisation (STO) feature of Raman’s ML suite. Companies use it to communicate with the right customer at the right time, i.e. when the customer is most likely to be engaged on a particular channel – in this case email. Backed by actionable analytics, STO gathers data from the user’s pattern of use of the inbox to arrive at times when he/she is most likely respond to email communication from the brand.
The emails then get triggered around those times, so that the brand’s email lands into the customer’s inbox under the ‘primary’ tab rather than under the ‘promotions’ tab when the user is most likely to access the same. This is how brands are able to boost top-of-mind recall and potential conversion by adding another dimension of personalisation to their engagement campaigns.
Jaimit Doshi, EVP – Marketing, Kotak Securities explained, “Send Time Optimisation as an ML feature on Netcore’s Smartech has given us an uplift of 25% in open rates. This has led to increased clicks, resulting in increased lead conversions. We can now reach out to customers at the most optimal time personalising the entire outreach.”
Kalpit Jain, Group CEO at Netcore Solutions, said, “The results of using Raman’s ML capabilities to boost lead conversions for Kotak Securities’ have been very encouraging. Kotak Securities is blazing the trail for brands in this space to adopt AI/ML to augment their capabilities in marketing. We are moving towards a future where AI-first companies will have a distinct competitive advantage, improving not only their marketing ROI but also their brand value and customer relationships through hyper-personalised engagement at every stage of the customer lifecycle, across both web and app platforms.”
AI/ML in marketing automation are playing a pivotal role in further transforming the marketing domain, with features such as content optimisation, preferred channel, smart segmentation, and more. These features will further empower marketers to optimise their multi-channel marketing efforts, critical to deliver personalised experiences at scale.
About Kotak Securities
Kotak Securities Limited is a subsidiary of Kotak Mahindra Bank Limited and is the stock broking arm of the Kotak Mahindra Group. With 1,352 branches, franchisees representative offices, and satellite offices across in 351 cities, Kotak Securities has the largest reach in the equity broking industry. It processes over 5, 00,000 secondary market trades every day and has a customer base of more than 13, 60,000 customers. Awarded Best Brokerage India 2018 by Triple A Asset Country Awards, Kotak Securities offers a wide range of financial products for its clients, including Equity, Derivatives, currency derivatives and distribution of IPOs, Mutual Funds and Insurance.
About Netcore Solutions
Netcore, a global Marketing Technology Company that offers solutions for enterprises that redefine Digital Marketing. The first and leading Marketing Automation, Analytics and AI/ ML solutions provider in India, Netcore was established in 1997 by Mr. Rajesh Jain, an Internet pioneer. Netcore’s Digital Marketing suite also includes Promotional and Transactional Email Marketing and Mobile Marketing.
Netcore serves a strong base of 3000+ enterprises across industry verticals, like Jet Airways, Thomas Cook, GoAir, Clear Trip, HDFC, Kotak, Axis Bank, ICICI Bank, UTI, Facebook, Reliance, Vodafone, Godrej , ITC, OLA, Pfizer, OLX along with International brands Seek Asia, Tokopedia, Blibli, Standard Chartered, FCMB, GT Bank and many more. Netcore, with its’ innovative marketing technology, delivers 7+ Billion emails & 3+ Billion SMSes a month, creating 11+ Billion Customer Connects monthly and handles 30+ Billion Events a month . Netcore is headquartered in Mumbai, India with offices in SEA, USA, MEA and an employee base of 500+.
For more information on Netcore’s Smartech – Netcore’s AI powered growth marketing platform, visit: https://www.netcoresmartech.com
For more information on Netcore, visit https://netcore.in