This event was concluded on February 7
Predictive analytics plays a critical role at every stage of the customer life-cycle. It involves any activity that leverages existing customer data to make intelligent assumptions about the activity of future customers
• Reﬁned Customer Segmentation: One-size-ﬁts-all doesn’t work anymore!
• Propensity to Churn: Identify warning signs ahead-of-time and engage in churn-prevention nurture campaigns
• Up-sell & Cross-sell Opportunities: Predict future customer growth by increasing customer-wallet-share
• Optimize campaign channels & content: Feed back for your future campaign designs
• Campaign Data Mart: Analyse what’s working and what’s not working?