Maximising the Marketing Moment

This is the “Age of the Customer” and empowered customers have disrupted the way products are marketed. Marketers need to adapt quickly and maximise the marketing moment at every customer interaction.

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Why do you need this book?

The mantra of the modern marketer is to send the right message, to the right customer, at the right moment. Learn how you can capitalise on these ‘micro-moments’ when your desired customer is most receptive to your message, and deliver a seamless and consistent customer experience.

What you get

  • An eagle’s eye view of the modern customer’s journey mapping process
  • Insights on how to capture moments of truth and trigger marketing responses
  • The secret of delivering optimum value at each customer touchpoint
  • Can manual marketing survive?  What really works in the digital world?