AxisDirect Boosts CTR by 20x & Increases Website Traffic using Browser Push Notifications!

Challenges

  • AxisDirect, the retail broking arm of Axis Securities, struggled with engaging visitors on their website, both anonymous and identified.
  • They needed a powerful yet cost-effective tool that could grab their visitors’ attention, re-engage them, and boost their website traffic.

Netcore’s Strategy

  • Netcore’s Marketing Technologists implemented fully automated Browser Push Notifications to hook, engage, and convert AxisDirect users.
  • Through relevant updates to the right users at the right time, Netcore boosted website traffic and revolutionized the way AxisDirect engaged with their users.

Results

  • 20x boost in click rates on Browser Push Notifications
  • 20x surge in BPN opt-ins through re-targeting with timely triggers
  • Spectacular jumps in website traffic and user engagement in just 180 days
  • Maximized engagement levels with anonymous, identified and even offsite users
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