HDFC Life Increases Customer Lifetime Value by 20% with Cross-Channel Automation

Challenges

  • Having different databases to map while running multiple campaigns
  • Different platforms to manage campaigns over email, SMS, OBD & missed call
  • Lack of integrated reporting interface for lead segregation

Netcore’s Strategy

  • Cross-channel marketing automation solution that can take insights from their analytical tool as an input
  • Define rule-based actions for delivering messaging across multiple channels (email, sms, OBD and missed call)
  • Automate lead scoring and sharing

Results

  • 30% increase in leads from existing customers
  • 30% increase in open rates because of relevant targeting
  • 20% Increases in Customer Lifetime Value
  • 12 man hours reduction every week due to cross-channel automation
Download this case study