India’s Largest Taxi Aggregator Service Reduces Customer Complaints by 90%

Key results

0.01 ms

Email latency

90%

reduction in customer complaints

11%

Increase in customer engagement

7%

Increase in incremental transactions

Industry:

Travel

Location:

India

Category:

Email Marketing

Solution Used:

Netcore Email

Challenges

Latency in picking emails from applications resulting in delayed delivery of crucial emails. Emails landing in SPAM also resulted in poor customer experience.

Netcore’s Strategy

Email delivery speed – installation of servers at client’s international data centre to null the latency
Real-time tracking to take relevant and timely actions
Expert email consultancy to implement email best practices

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