India’s Largest Taxi Aggregator Service Reduces Customer Complaints by 90%

Challenges

Latency in picking emails from applications resulting in delayed delivery of crucial emails. Emails landing in SPAM also resulted in poor customer experience.

Netcore’s Strategy

  • Email delivery speed – installation of servers at client’s international data centre to null the latency
  • Real-time tracking to take relevant and timely actions
  • Expert email consultancy to implement email best practices

Results

  • Achieved email latency about mere 0.01 Milli sec
  • Positive domain reputation in a short span of 2 months with higher inbox delivery
  • Customer complaints reduced by 90% for undelivered or untimely emails
  • Email consultation improved campaign response by 22%, thus observed increase in customer engagement by 11% and incremental transactions by 7%
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