PMKVY Creates Awareness Among 440 Million Young Indians

Challenges

Majority of the target audience (TG) covered the Indian rural areas. Very little or no access to technology and the traditional media in these areas, posed a challenge to communicate and create awareness about the campaign.

Netcore’s Strategy

Netcore’s mobile marketing experts along with COAI, designed a  Massive Outreach Campaign by using mobile as a medium to leverage the reach & connect to 90 million mobile subscribers. across the nation.

Results

  • 7.5 million youth showed intent to get skilled
  • 2.7 million shared complete profile
  • Campaign got response from 98% pin code
  • Participation from 94% sub-districts (5205 out of 5537 participated)
  • The campaign in its POC stage has got 25,000 candidates enrolled in Bihar in a week through one of their training partner

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