The core objective of the brand was to recycle these dropped leads with an online engagement marketing program. They had business logic in place catering content and engagement strategy for the dropped leads, but implementation through an online medium to such a huge volume of leads posed a challenge.
A cross-channel automation workflow was designed as per client’s business logic. The agile design of our workflow, provided flexibility to amend the communication as well as workflow in real time basis. This helped the client deliver relevant communication based on the actual responses across multiple channels (Email, SMS, Missed Call).
The marketing automation campaign was implemented across 3 channels viz. Email, SMS & Missed Call, helping the client achieve commendable results:
• 20% increase in lead conversion rate
• 50% drop in cost per lead (CPL)