Combo offers were not performing well as they were not personalised as per customers’ eating preferences.
- Analysed 5+ years food item purchased history
- Created custom micro behavioural segments basis eating, consumption and taste preferences
- Behavioural segments were them combined with RFM segments ( actively used as communication strategy by the brand)
- The combination segment was then integrated with SMARTECH (Netcore’s automation platform) to send monthly personalised offers
The conversion rate for combo offers increased by 45% to 70%.