A QSR Brand Increases Cross-Sell by 45% – 70% using Behavioral Segmentation

Challenges

Combo offers were not performing well as they were not personalised as per customers’ eating preferences.

Netcore’s Strategy

  • Analysed 5+ years food item purchased history
  • Created custom micro behavioural segments basis eating, consumption and taste preferences
  • Behavioural segments were them combined with RFM segments ( actively used as communication strategy by the brand)
  • The combination segment was then integrated with SMARTECH (Netcore’s automation platform) to send monthly personalised offers

Results

The conversion rate for combo offers increased by 45% to 70%.

Download Now!










Subscribe to Netcore's blog -