RBL Reduced Bounce Rate Drastically and Achieved Almost “Zero” Customer Complaints

Challenges

  • Higher customer complaints due to increased email bounces
  • Lack of reporting and analysis mechanism
  • Using in-house infra for email communication were getting tedious and causing divided focus on core banking system infra

Netcore’s Strategy

  • Real-time tracking using webhook to analyse email performance
  • Bounce management using advanced reporting to correct and update the email database

Results

  • Significantly reduced bounce rate with updated email database
  • Zero customer complaints & positive domain reputation with stabilised email delivery
  • 100% focus on core banking infrastructure with negligible interference with Netcore’s managed services
  • Real-time tracking helped to explore opportunities of personalised messaging

We wanted a solution that had the right technology and security to reshape our customer interaction. Netcore Falconide was the answer. The real time reporting via webhooks helped us explore opportunities of personalised messaging. Netcore’s round-the-clock support and expertise in managing and delivering the emails is worth mentioning. We haven’t seen any downtime on Netcore Falconide.

Mr. Santosh Kumar Sadasivan

Sr VP & Head - IT Infra and Service Delivery

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