AI-powered Growth Marketing for Competitive Edge in 2018

Apr 5, 2018 | 11:00 AM - 11:45 AM IST

 

Artificial Intelligence (AI) is no longer a thing of sci-fi movies. 2018 is the year of AI. Make it yours.

Marketers are increasingly moving to Artificial Intelligence to sharpen their Marketing Automation & Analytics capabilities

According to the Chief Marketing Technologist blog by Martech Guru Scott Brinker, AI is being embedded across almost every product category in marketing technology. This makes AI a business-critical element for marketers and decision-makers.

When you use AI to optimise your send time, frequency, channel mix, content, and more in your campaign engagement, you have more space for higher-order work.

Listen to this on-demand webinar with Industry expert VeerChand Bothra, Chief Innovation Officer, Netcore Solutions, to explore the current state of AI and Machine Learning.

Agenda:

  • A general know-how of AI, opportunities for marketers to leap from AI research to adoption
  • Difference Between basic predictive Analytics and AI/ML-based results
  • The early adopters of AI & how they get the best out of it
  • Use Cases on you can use AI to improve Customer Experience, Engagement, and Conversions

About The Speaker

Speaker

VeerChand Bothra

Chief Innovation Officer and Chief Evangelist,
Netcore Solutions

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